To do so, they might have to read the fine print in the contracts with the ag firms. The key for producers is to take ownership of their data. That’s because farmers can make money from their data when companies use it for other purposes, says a University of Florida scientist. With the rapid development of artificial intelligence, data derived from farms might be more valuable than the crops growers produce. Ultimately, ag-tech firms usually earn the lion’s share of the money from the data by using it for other purposes, including smart devices and their services, upgrades for existing products and data transactions - photo by Rebecca Barocco, UF/IFAS
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